“Virtue will desert the man who through lack of wisdom drinks wine. He will be an object of scorn to all. This is my message to humanity, which should be regarded as an imperative scriptural injunction.”
The Asuras would have killed Sukracharya’s disciple Kacha, burnt his body and mixed his ashes in wine and offered it to Sukracharya, in an attempt to dissuade Sukracharya from reviving Kacha from death. Sukracharya angry at the deceit played upon him by the Asuras, utters the above words.
(Mahabharata by C. Rajagopalachari – p.30)