Read between the lines!

“Buy 3, Take 5 FREE!”

“90% Discount – Limited Period!”

Its not surprising how our eyes light up when we look at an advertisement for a too-good-to-be-true (TGTBT) offer. Our hearts jump and a sudden surge of excitement rushes through our minds — “I should get that!” Our brain’s logical thinking takes a backdrop and out come our wallets and the transaction takes place. And we live our lives happily-ever-after.

Oh wait! Did I miss something? But of course, 90% of all those extravagant offers keep you happy only for a short while. The excitement all dies when you realize that you are over-paying, or you got duped for a cheap product or the after-sale service is hell!

A business man never ever sells something for anything lesser than what he bought it for, unless he’s gone mad. That’s a universal fact! All the offers that are advertised are a part of his long-term investment which is going to get his product recognition and establish it in the market.

That said, there is no denying the existence of legitimate TGTBT offers. But a 0-catch, no-strings-attached, TGTBT offer is very rare and illusory. If you happen to come across such an offer, control your excitement and do some logical thinking. Read the complete terms and conditions (Look for  ‘* Conditions Apply.‘) before buying. Verify the company that is making the offer and ask for advise from previous buyers. The easiest way is to Google reviews for that product/service.

Few years ago, Reliance Communications, when it first entered the mobile market, offered a “Dhamaka” offer giving away mobile phones + connections for only Rs. 500/- I still remember the long queues that spiraled around the Reliance outlets as people rushed in to buy a mobile. Later next day, a newspaper article described the entire terms in detail. The initial 500/- was only a down-pay for the mobile and the final bill amount spread over two years was Rs. 7200/- That day,  the length of the queue was drastically reduced!

Very recently, Reliance Broadband, launched an offer for their new 3.1Mbps plug-n-play wireless broadband service. They are giving away the USB modem and two months of unlimited usage for Rs. 3500/-


The “unlimited” usage is actually limited to 10Gb per month, after which each Mb costs Rs. 2/-! Now that’s costly! On the contrary, BSNL offers true unlimited wireless broadband (although at speeds of upto 2Mbps) at Rs. 750/- per month. That’s less than 25% of the Reliance’s offer!

If you are looking for a new wireless broadband connection, learn more about all your options and make an educated choice! 🙂

2 responses to “Read between the lines!”

  1. I agree with you that BSNL is definitely the broadband dominator in India. Their service is unmatched by any other. 🙂 Although Reliance could(might) be the next to BSNL. 😀

    PS: My mom works in BSNL and my elder brother works in Reliance communications. 😀 😛

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